This is the number of points you get in The Zumiez Stash for purchasing this item. Stash points are redeemable for exclusive rewards only available to Zumiez Stash members. To redeem your points check out the rewards catalog on thestash.zumiez.com.
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Clearly you aren't pre-historic, but with the impact of your freshness when you wear the A-Lab Still Fresh t-shirt, you might as well be the original King of Cool.