Burton is the pioneer of snowboarding and the first snowboard manufacturer. Burton’s ideas for the future of snowboarding gave way for the sport to grow becoming popular the world over. As one of the leading snowboard companies, they specialize in the production of snowboards, boots, bindings, outerwear (jackets, pants), accessories (luggage, backpacks, hats and gloves) and apparel (tees, hoodies). They were founded in 1977 by Jake Burton Carpenter in Manchester, Vermont. Their first model was the Backhill, modeled after the Snurfer, the Backhill was a narrow board without bindings, but rather single straps with a rope and handle at the front of the board designed to help steer the board. As time went on their snowboards evolved becoming more efficient eventually adding bindings to their boards, removing the steering rope, and experimenting with different shapes, designs and materials. Though snowboarding as a sport wasn’t widely accepted and even banned from ski resorts in the 80’s they kept pushing on further developing and growing their ideas. In 1985 they took over the National Snow Surfing Championship renaming it the U.S. Open Snowboard Championships where today it is one of the most popular snowboarding events. Today they use the idea of form and function to generate new technology utilized in many of their products. Some of the signature technologies used on their snowboards include an adjustment feature called The Channel that works with all types of bindings and allow for various settings, enhancing the feel and performance of the board. Many styles of their boots feature Speed Dial and Natural Flex to help improve performance and comfort of the boot.