The Fourstar Clothing Story, As Told By The Founders Themselves
The year was 1996, Guy Mariano and I had no clothing sponsors, and at that point in our lives w...e had purchased enough Polo, Hilfiger and Nautica gear to think, hey, maybe we should start a clothing company. Little did we know that being shop-a-holics wasn't quite enough to make us clothing designers, but our influence and ideas were there and we got Fourstar off the ground and running. Needless to say, it wasn't easy but it has been a great learning experience. It's given us the opportunity to create one of the greatest teams in skateboarding and not just because of their talents, but who they are as human beings. It's built such great relationships between everyone that's been a part of Fourstar. The trips we've taken have been some of the best times of my life. It's now 15 years later and those clothing brands that influenced us in the beginning are no longer relevant to our industry. Yet Fourstar is still here and I believe very relevant to what's important to us... and that's skateboarding.
I've always felt that skateboarders' style has had a big influence on fashion. A lot of the popular brands back in the 90's were cool but were starting to fall off. I got tired of wearing logos and brands I didn't really believe in. Eric and I had been friends for a while and became really close during the filming of the Mouse video. One day, we said… f*ck it... let's do our own thing. Let's create something for us, for skaters. We wanted it to be part of the Girl family, owned and run by skaters. Lance Mountain shot our first ad campaign. I even shot a sequence of Eric. We started out making some funky stuff like mesh jersey shirts and nylon pants but that was the shit back then. Now 15 years later I'm proud to say that we've found our groove. I'm grateful for all the riders and people who have helped build Fourstar through the years as well as our current team for carrying on the tradition of why we did this.