Gnarly started as an inside joke with all the homies in Laguna Beach, CA. It wasn't really even intended to be a clothing company, really just a funny word we'd write on all our boards, we got a couple shirts made and it's been growing ever since. We figured this was our chance to bring a little comic relief back into our industry that's become a little too serious.
More than anything we started it so we could show people the way we see snowboarding and skateboarding, put people we like on the team regardless of their status on the exposure meter, and design clothes we all want to wear.
Above all... don’t take us too seriously, we called this thing GNARLY.