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Hard Luck came from a simple logo drawing that Mark Gonzales made with Jason Jessee. From there, Hard Luck was born and began creating skateboard wheels. Throughout the years Hard Luck has grown and now offers bearings, men's clothing, accessories and more. Inspired by Los Angeles street art and Jessee's love for motorcycles, cars, surfing, and of course skateboarding, Hard Luck focuses on being what everyone else is not. Find Hard Luck products and other skateboarding components like wheels, trucks, decks, and more at Zumiez.