LRG is a clothing company designed to overthrow the masses by their influence. Their slogan is simple, “underground inventive, overground effective”. At LRG, they focus on the ones that are trying to pay their rent with their passions. Think of LRG as a support group for the independent and underground culture. LRG puts the spotlight where they believe it really belongs, because it's much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above-average person.