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LRG (otherwise known as Lifted Research Group) is a clothing company designed to overthrow the masses by their influence. The LRG slogan is simple: "underground inventive, overground effective". At LRG, they focus on the ones that are trying to pay their rent with their passions. Think of LRG as a support group for the independent and underground culture. LRG puts the spotlight where they believe it really belongs, because it's much more than clothing and concepts; it is a way of living. LRG: innovative essence for the above-average person.