Primitive is a LA based skate shop owned by skateboarding super-pro Paul Rodriguez that has grown into a full-blown clothing brand. Primitive now has a full line of tees, snapback hats, accessories, hoodies, and crewnecks.
The Primitive brand takes much of its inspirition from the state of California and its many icons, including the California state flag and much of its culture.
Recently, brands like Vans, Venture trucks, and DVS shoes have worked with Primitive for collaborations, which is making Primitive the talk of the town.
From supporting your favorite skateboarders to making skate clothing you can actually shred in, Primitive has it all, and Zumiez is the place to shop Primitive.
