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When you want to build one of the best snowboard brands around it helps to start with one of the best snowboarders. That's what happened when iconic pro snowboard Gigi Rüf first created his Swiss-based snowboard company, Slash Snowboards. Every Slash snowboard is created with a progressive and cutting-edge focus on technology and terrain to help riders of every ability reach their happy place, whether that's floating through backcountry pow, airing kickers in the terrain park, or hitting rails in the streets. Slash Snowboards puts a ton of thought into their design, technology, and testing to ensure you have the best possible snowboard to find your stoke. This commitment kept them as a gold standard in the snowboard community. Up your stoke by heading to Zumiez to check out all the Slash By Gigi gear like the Slash Spectrum Snowboard and the buttery smooth Slash Happy Place Snowboard. Trust in Gigi Rüf and Slash Snowboards to help propel you to find your stoke and happy place.