Formally known as Sea Town Lax, Strideline Socks is a performance oriented crew sock company based out of Seattle Washington. Strideline was founded in the spring of 2009 by childhood friends and fellow high school seniors Jake Director and Riley Goodman, also known as The New Crew, who came up with the idea to create colorful and unique crew socks that would be a distinctive piece of an outfit and differed from what was already on the market. Pooling together their graduation money Jake and Riley were able to produce 1,000 pairs of their first performance crew socks that featured Seattle city skyline along the top, and sold out of all their pairs within three weeks because of the support and popularity from their customers.
Since their early beginnings Strideline Socks have become and a nationwide success and have launched six new cities in their crew sock line: Portland, San Francisco, Los Angeles, St. Louis, Chicago and New York. Strideline has also recently added a custom "S" logo to the back of their socks to differentiate between knockoff products so you know you are getting the best in quality. Bringing together colorful and unique designs with top-of-the-line features such as arch support, sweat wicking material, Terry technology and Strapped Fit, Strideline Socks seeks to provide the best in quality, comfort and style.