Yea.Nice was launched in 2010 by pro snowboarders JJ Thomas and Josh Sherman in order to fulfill a gap in the streetwear hat market. Both men's have lived and breathed the action sports lifestyle for years and have gained notoriety and success from snowboarding. JJ is an X-Games, Dew Tour, and Olympic medalist in snowboard halfpipe and Josh Sherman landing the cover of Transworld Snowboarding.
Yea.Nice was started with simple beginnings with just a couple trucker hats out of Joshís 300 square foot studio in Boulder, CO. Since then Yea.Nice has moved to the Skateboarding and Surfing hub of Costa Mesa, CA and has grown into headwear, accessories, bags, and apparel covering all your needs.
JJ and Josh have brought an original vibe to the action sports lifestyle and Yea.Nice has already been seen on top pros in the snowboard, skate and surf world, as well as major musicians and TV personalities. With modern designs, on trend prints, and a close eye to detail you are sure to find a beanie, 5 panel, and snapbacks plus a full line of apparel Yea Nice is sure to be around for years to come.