This is the number of points you get in The Zumiez Stash for purchasing this item. Stash points are redeemable for exclusive rewards only available to Zumiez Stash members. To redeem your points check out the rewards catalog on thestash.zumiez.com.
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We can't say this will make you legendary, or even remotely good, but if you eat it, biff it, or rack yourself, you will look good doing it.