Starting as a hip hop collective out of Los Angeles, California, Odd Future or OFWGKTA is a group of rappers, musicians, artists, skateboarders and friends who have become synonymous with controversy all the while taking world by storm. OFWGKTA, which stands for Odd Future Wolf Gang Kill Them All, was started in 2007 by founding member Tyler, The Creator and features members Hodgy Beats, Earl Sweatshirt, Domo Genesis and more. Known for their hip hop music Odd Future began by writing and self producing music posting all their content including songs and videos online, achieving recognition through their savvy networking skills. Odd Future gained national stardom after their debut TV performance on Late Night with Jimmy Fallon in February of 2011 and has since founded their independent recording label Odd Future Records, created the show Loiter Squad aired on Cartoon Network’s Adult Swim, and released the OFWGKTA street wear clothing line.
Like most popular music groups OFWGKTA offers merchandise and apparel that feature the Odd Future graphics and album artwork many of which include yearbook pictures, cats, dolphins and upside-down crosses. The majority of the Odd Future’s graphics and merchandise were designed by Tyler, The Creator and can be seen on tee shirts, hats, sweatshirts, socks, stickers and more. Some of his famous designs include the Odd Future Donut logo, It’s Us Cross, and the Free Earl graphic. The Free Earl logo, which features a hand drawn face with EARL written below, is a reference to when OFWGKTA member Earl Sweatshirt was sent to Samoa for boarding school. All of the OFWGKTA apparel is influenced by the styles and the members themselves like colorful print shirts and knee high socks that are frequently worn by Tyler, The Creator himself.
Over the past several years the rappers and artists of Odd Future Wolf Gang Kill Them All have built an empire with their unique style that goes against the grain of social norms, bringing their creative approach to everything they do including music, clothing, videos and more.