This is the number of points you get in The Zumiez Stash for purchasing this item. Stash points are redeemable for exclusive rewards only available to Zumiez Stash members. To redeem your points check out the rewards catalog on thestash.zumiez.com.
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Just like it's name the DC Shoes Pure skate shoe is made purely for skating and now is available in a Zumiez exclusive battleship grey material.