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Rob Collinson & his wife started a local zine out of their San Francisco apartment with humble resources, mediocre photography, but a raw passion for skateboarding in 2003; Lowcard Magazine was born. The Lowcard Mag went from a labor of love hobby to break even, to the internationally subscription skateboarding magazine it is today for the gritty and authentic perspective on skateboarding. Lowcard has a mission to stay lame & keep skating the bay area. Lowcard Magazine t-shirts, beanies, skate magazines & more are now proudly carried at Zumiez online & in-store. Start small, stay lame; shop Lowcard Mag.