The Obey Awareness program was launched to educate the posse and generate funding for causes that they are involved in. Obey awareness is unique in that it will constantly evolve to support emerging, important issues. All profits generated from the sale of OBEY product completely supports their causes. The current causes being carried at Zumiez include 180 South, a new film by Jeff Johnson, 11th Hour is a film about are impact on the earth, the HOPE campaign created to help empower individual and bring awareness to the ongoing crisis in Darfur, and the Mutts Like Me program to help shelter pets.
