This is the number of points you get in The Zumiez Stash for purchasing this item. Stash points are redeemable for exclusive rewards only available to Zumiez Stash members. To redeem your points check out the rewards catalog on thestash.zumiez.com.
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If he's whining about having to "dress up", he won't be once you tell him his Levi's 511 khaki pants are as dressy as he needs to be.