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Praxis debuts at Zumiez for Back To School 2012. Praxis is fresh new brand with a unique direction and perspective, dedicated to the essence of skateboarding. Praxis is ready to add some needed flavor and life to what's already being offered in the market.
Praxis means action guided by a purpose... our colors & product standout. Praxis promotes a very positive message. Praxis is about being an individual and being who you are on a skateboard and not having to fall into a certain category.
Bay Area skate legend Karl Watson is leading as our marquee pro rider, street level ambassador and as a part owner. Karl continues to push his skate career forward through the Praxis program! Karl is hyped about Praxis and why shouldn't he be... After all, the direction of Praxis is based on an organic, natural vibe that's come to define Karl and his approach to skating and life throughout his career.
Music and art are also a huge part of the brand message of Praxis. We've got DJs, musicians and artists promoting the brand led by world famous DJ DREZ.
Sacred Geometry is a big part of the look and feel of the brand and is incorporated into the "Sacred Sole"; a functional, thin, low profile cup sole with a unique pattern. The Sacred Geometrical pattern appears throughout the universe and throughout nature and is a symbol for bringing people together.