This is the number of points you get in The Zumiez Stash for purchasing this item. Stash points are redeemable for exclusive rewards only available to Zumiez Stash members. To redeem your points check out the rewards catalog on thestash.zumiez.com.
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Unless you're a fool, you wouldn't dare stand up to a Black Bear, the same goes for picking a fight with anyone wearing the Primitive Bear crew neck sweatshirt.