Travis Rice has a reputation as big as, if not bigger than his big air jumps, and this should come as no surprise, since in the snowboarding community he is what some call one of the world’s most influential riders. Some people have even gone as far as calling him the future of snowboarding. This defending Big Air Gold medalist and three time TransWorld and Snowboarder “Rider of the Year” continues to push the envelope in snowboarding, taking it further, bigger and more extreme than ever before.
Travis Rice, or as some like to call him T-Rice, is 30 years old from Jackson Hole, Wyoming and has been snowboarding for 19 years. He is a highly decorated snowboarder with medals from events like Big Air, Slopestyle, and Best Trick Showdown, and it doesn’t stop there. Travis Rice doesn’t just ride the competition circuit, he is also a gnarly shredder in the back country, continuing to raise the bar and push it to all new levels. He’s even said more often than not he is out there riding untouched, un-groomed and avalanche prone terrain. And we’re pretty sure that if they had a contest for escaping avalanches, Travis Rice would probably medal in that too (though we don’t suggest it).
In 2008 Travis Rice teamed up with Brain Farm Digital Cinema to co-produce and star in the snowboard documentary That’s It, That’s All which took home the awards for “Best Overall Film” and “Best Cinematography” at the X-Dance Action Sports Film Festival and landed Travis Rice the “Athlete of the Year” award. T-Rice and Brain Farm did it again in 2011 with their second documentary together The Art Of Flight where they travel the world over to find the most insane mountains and far out terrain the sport has ever seen.
If that wasn’t enough, Travis Rice pushed the limits of snowboarding even further when he turned his brain child “Supernatural” into a reality. Four years in the making Supernatural is a snowboarding competition that combines the cutting edge tricks of freestyle riding with the natural terrain and deep powder of the back country. He is taking the best of both worlds and infusing them together in one competition. Located in Nelson, BC the Supernatural course features a 40 degree slope, a variety of all natural and man made features, and no Travis Rice dream course would be complete without a 300 foot wide kicker complete with a powder landing zone. This course was so revolutionary they even aired a show about it.
It isn’t any wonder that this guy has been labeled the future of snowboarding. He practically lives, eats and breathes the sport. For Travis Rice snowboarding isn’t just an organized sport, it’s his way of life… and we love that about him!
Lib Tech Snowboards,
The Art Of Flight DVD
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