Ride Snowboards have come a long way since they released just four different snowboards back in the 1993 snowboarding season. What started as fairly basic beginnings turned into something very different. Without the passion for snowboarding and the fierce sense of family that exists among everyone associated with Ride (both past and present), things probably would have turned out a whole lot different. As snowboarders themselves, Ride are driven to continuously innovate in order to make the activity they live for more fun. It's the ability to come together, as only true friends and family can, that can turn something completely mundane into something truly memorable and ridiculously fun. This is true "Ride Style". This fuels everything that happens at Ride - whether it's product testing or a summer sales meeting, a Ride High clinic or a research and development trip. Not unlike the old adage: "Anyone can bail you out of jail, but a true friend will be right there sitting beside you saying, 'That was awesome!'"