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"Our most important decisions are made on the hill. Whether it's improving the connection between boards and bindings or developing more sustainable methods to keep riders warm and dry, we know what it takes to get it done. Since day one, we've charged ahead to innovate and give as much back to snowboarding as we've gotten out of it. We answer to no one but snowboarders, and support everything we do with the quality and service that shops and riders have grown to expect. The new season is here and so is the next technical evolution. It's time to strap in and feel the difference. The next run is now."
- Jake Burton
Burton pioneered a lifestyle into the mountain landscape during 1977 that became the mantle of innovation and progression – whether it’s the product or the perspective. With a stable of world-class snowboarders like Danny Davis, Mark McMorris, Shaun White and Kelly Clark, Burton collaborates with incredible talent for sure, but equally attracts those with a passion for the life. Burton snowboards are synonymous with snowboarding, and has driven its reputation through iconic products like the Feelgood and Custom snowboards and equally timeless pieces like the Day Hiker Pack. The craftsmanship of their product transcends seasons to their Durable Goods collection of bags, clothing and camping gear with the adventurous soul in mind. Regardless if your journey takes you far from home, or deep into the night Burton is there with an unapologetic commitment to having fun.