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Nike SB began in 2002 with a small team and a large vision: Respect the past, support the future, and develop products for modern skateboarding. Today, Nike SB's goals remain steady: By utilizing game-changing technologies, listening closely to our diverse team of pros, and maintaining dialogue with skaters in the streets of the world, Nike SB inspires and motivates skateboarders everywhere to do what they love, and help them do it better. Nike SB is the intersection of Nike's commitment to innovation and progression, and the raw energy and creativity that skateboarding creates and demands.