Since day one Nike has been incremental in sneaker culture with their introduction of the Air Sole foot-bed in select trainer shoes in the late '70s. In 1987, Nike Air Max 1 debuted the revolutionary visible "air" technology designed by Tinker Hatfield in the heel of a runner shoe. At the time, the concept excited sneaker heads and pro athletes alike with impact support in Air Max Sole cushioning technology, durable materials, and bold style. To this day, the Nike Air midsole has become a staple with Nike Skateboarding introducing the Air Max sole in pro skate shoe silhouettes like the Stefan Janoski Max, Jano Max Mid, and Eric Koston Max 2. March 26th, 2017 marks 30 years since then, and is celebrated as Air Max Day to recognize the iconic shoe to serve as a chronicle to keep pushing not only in skateboarding, but also in innovation, style, and limits of what is perceived as possible. Shop from many colors of Nike SB Air Max shoes available today in-store and online now.