Santa Cruz Skate
Santa Cruz Skateboards is based in Santa Cruz, California. It was started in 1973. Northern California surfers, Rich Novak, Doug Haut and Jay Shuirman formed NHS Inc. Santa Cruz is owned by Richard Novak, and is part of the NHS Inc family. Santa Cruz' main products are skateboard decks and wheels. Santa Cruz also produces snowboarding and surfing equipment under their own specific companies.