In 2015, Amin Adjmi started selling his retro-futuristic chillwear brand, STAYCOOLNYC, from the trunk of his car at Boston University. Chillwear, a genre pioneered by Adjmi, is a category of clothing that combines surf, skate and streetwear into one. Whether you’re lounging at home or hanging with friends our effortless and comfortable pieces can be thrown on wherever you go. Inspired by retro style and culture, STAYCOOL strives to put a futuristic twist on fashion from the past. Built on positivity and nostalgia, our products and content are meant to evoke being a kid again. With our identifiable designs embedded into many different fields including hospitality transportation interior design and countless other sectors you will find our vibrant aesthetic infused into an array of products including rugs and accessories to hoodies and home goods.
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