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It was back in 2011 when VidaKush designer, Rhianna Cooper, first started selling her Indian, Ancient Egyptian, and Native American inspired jewelry off of the Venice Beach Boardwalk. Her eclectic mix of Bohemian-meets-Rock-n-Roll line of jewelry is both handmade and hand picked in Los Angeles, California. Vidakush is derived of Vida ("life" in Spanish) and Kush ("gold" in Ancient Egyptian), to convey the message of "Live Gold", meaning that no matter the situation or circumstance everyone deserves to live beautifully, lavishly, and to always feel their best. Zumiez carries a huge selection of Vidakush nose rings and jewelry both online and in your local store.