Dim Mak Clothing is an independent streetwear brand founded in 2015 by Steve Aoki. The brand is known for its dark and humorous designs, which often feature occult imagery and puns. Aoki launched Dim Mak Clothing as a way to share his love of art and humor with the world. The brand quickly gained a following online, and its products are now sold in stores around the world. The brand's designs are often unisex, and they appeal to a wide range of people.