Adi Dassler (Adi Das = Adidas) followed three guiding principles in his work, driven by his passion for sports and shoemaking: to
produce the best shoe to serve the needs of the sport, to protect the athlete from injury, and to make the product
durable. Adi Dassler hired two shoemakers and produced his first handmade training shoes. The story begins in his
mother's washroom, a space of around 200 square feet, with no electricity and no machinery from there Adidas shoe were born.
