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ADIDAS
Adi Dassler followed three guiding principles in his work, driven by his passion for sports and shoemaking: to produce the best shoe to serve the needs of the sport, to protect the athlete from injury, and to make the product durable. Adi Dassler hired two shoemakers and produced his first handmade training shoes. The story begins in his mother's washroom, a space of around 200 square feet, with no electricity and no machinery. He very soon begins to create different shoes for different sports.
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