999 Club by Juice WRLD is the official merchandise line of late American rapper, singer and songwriter, Juice WRLD. Growing up in Chicago, Jarad Anthony Higgins “Juice WRLD” discovered his passion for music listening to rock and pop music from the likes of Billy Idol, Blink-182 and Fall Out Boy, among many other artist influences. Upon releasing his very first single “Forever” in 2015, Juice WRLD quickly became a household name in the discussion of up-and-coming, next generation American artists. Receiving recognition from icons like Waka Flocka Flame and Southside, he went on to sign with the record label Grade A Productions, and subsequently released critically acclaimed projects Goodbye & Good Riddance and Death Race For Love.
Juice WRLD was known for being on the forefront of the new sub-genre of music, described as emo rap mixed with rock leaning sound. Taking inspiration from Kanye West's 808s & Heartbreak, Juice WRLD created music that defied genre standards and blended the boundaries between rap, hip hop and rock. He further demonstrated his natural talent through his songwriting techniques, or better said, lack of writing all together, in favor of creating tracks through complete freestyling. Ideas would often come to his mind through listening, so he would carry a voice memo to remember certain moments/ideas he concieved on the fly to utilize in the studio.
Despite his tragic passing in 2019, the influence of Juice WRLD’s music is felt throughout the world and continues to be a source of inspiration for current and future aspiring artists.
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