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In 1972, Jim Jenks founded Ocean Pacific, a surfboard brand that quickly became a lifestyle brand. Jenks designed clothing that met the needs of surfers both in and out of the water, and his designs quickly caught on with surfers and non-surfers alike. Ocean Pacific's signature corduroy shorts became a wardrobe staple, and the brand's colorful, sunshine-ready clothes fused fashion, sports, music, and beach culture.
Ocean Pacific quickly dominated the West Coast surf scene, and its popularity soon spread worldwide. The brand's cult classics resonated with people of all ages, and its casual-yet-unique styles inspired a passion for personal style. Ocean Pacific's colorful clothes sparked an evolution in fashion, redefining bold, personal style.