Ruff Ryders

Ruff Ryders

Ruff Ryders is a legendary hip hop collective and lifestyle brand rooted in the culture and energy of street music. Originally founded in the late 1990s by Joaquin “Waah” Dean, Darin “Dee” Dean, and Chivon Dean, the Ruff Ryders movement became known for launching artists like DMX, Eve, and The LOX while defining an era of gritty East Coast hip hop. Today the brand continues that legacy through apparel featuring bold graphics, iconic RR logos, and street driven designs that represent the attitude, loyalty, and raw energy of the Ruff Ryders movement.