CROSS COLOURS is the first clothing brand created for all Americans with a street point of view. Embraced by the rising hip hop movement, the brand’s premise CLOTHING WITHOUT PREJUDICE and slogans like EDUCATE 2 ELEVATE, STOP THE VIOLENCE and LOVE SEES NO COLOR made it iconic and fueled its meteoric rise, with support from top artists and celebrities such as Snoop Dogg, Tupac, Run DMC, Dre, TLC, Will Smith, Magic Johnson, Shaquille O’Neal, MC Lyte, Kathy Ireland, Jamie Foxx, Paula Abdul, Mary J. Blige, Stevie Wonder, and Muhammad Ali. CROSS COLOURS is the only brand of its kind, drawing love and respect from consumers who grew up wearing it, and today's generation who were too young to wear it in the 90’s and are excited to be able to purchase it today. The CROSS COLOURS 2016 collection is comprised of Retro Re-issues using original graphics from the CROSS COLOURS library, in addition to the 2016 fashion collection, and a Limited Edition Authentic Military collection. Newer collections like the 90's Legends Collection from CROSS COLOURS featured t-shirts, hoodies, leggings, and accessories that depict the hip hop influencers of the 90's who supported the CROSS COLOURS brand and what it stands for. CROSS COLOURS is back - YA DIG!